Sramana Mitra Gives Expert Advice on Positioning Your Company

Sramana Mitra, a Technology Entrepreneur and Strategy Consultant who holds a Master's degree in Electrical Engineering and Computer Science from MIT, has just released her next book, "Positioning: How To Test,Validate, and Bring Your Idea To market". This is part of her Entrepreneur Journeys series, an amazing set of books for anyone interested in having their own business. "Positioning" is a great conversation between Sramana and a number of Entrepreneurial Executives who take the time to share stories of how they got started as well as how they are "positioning" their current ventures. I am sure you have heard of some of the companies, but Sramana brings us new insight and converts their experiences into roadmaps for the rest of us. I learned a lot about really focusing on not only who my competition is, but also who my competition should be! In addition to the book, Sramana holds positioning roundtables online where participants can learn more about strategy and entrepreneurship. You can also hear more from her on her blog, SramanaMitra.com.