
Nichole Goodyear, CEO and Co-Founder of Brickfish, won 2 International Stevie Awards for Women in Business: “Best Entrepreneur – Services Business Under 100 Employees” and “Technology Innovator of the Year.” She also recently won a 2010 San Diego Business Journal “Women Who Mean Business” Award. Nichole has guided Brickfish from an emerging company into a respected social media technology innovator honored with numerous additional awards. Brickfish creates programs for major companies to engage their customers in a new way through social media. Examples of this include their Neiman Marcus “Presents Perfect Challenge“, and their UPS “Send Your heart for the Holidays” Campaign. Nichole shares her experiences with us:
What is the smartest business move you ever made and why?
“As CEO of Brickfish and a serial technology entrepreneur, I’ve been able to take the knowledge and lessons learned from my previous companies and apply those growth strategies. One of the smartest moves I made was to learn the ins and outs of the venture capital industry. During my career I’ve helped build numerous successful VC backed technology companies and many of the early stage companies I worked for were acquired. Brickfish, a cost per engagement social media platform, is my seventh start-up. As a result of my knowledge of venture capital, I’ve been able to successfully guide Brickfish from an emerging social media company to an award winning Social Media Solution.”
What is the biggest challenge your business faces today and what are the various options for solving it?
“In the social media space, one of the biggest challenges Brickfish faces is staying ahead of the curve as a thoughtleader and technology innovator. Five years ago, Brickfish began developing our cost per engagement™ social media platform and filed patents for our Viral Map® and GeoView® campaign tracking technologies. Since then, Brickfish has generated 500 campaigns and 300 million consumer engagements for advertising agencies and Fortune 1000 marketing leaders like Microsoft and Nike. Brickfish has evolved into a social media thought leader, defining innovative new industry standards with the IAB and Social Media Ad Consortium. Our biggest challenge is competition for social media talent as the industry is rapidly evolving and hundreds of millions of dollars are being invested in the race to own the space.”
What is the biggest business mistake you've ever made and what did you learn from it/what do you do differently today as a result?
“With Brickfish as my seventh startup and in its 5th year, I’ve learned a lot over the course of the road as an technology company entrepreneur. A critical lesson I learned occurred when I launched an early stage company called Pacific Fusion without raising venture capital. We built a sound technology, secured new customers and grew the business into a multi-million dollar run rate all on our own money. When the crash happened in 2001 we didn’t have sufficient operating capital to sustain the dip and continue to innovate. It is nearly impossible to scale a technology business without significant outside capital investment. When I launched Brickfish, I raised venture capital after we proved the concept and had traction instead of trying to scale on a shoestring self-funded budget. In addition to the capital if you are lucky enough to get a good board they will mentor, challenge and coach you to the next level of success as well. Brickfish, a cost per engagement social media platform, is fortunate to have a board comprised of industry leaders and investors.”
An advocate for women in technology, Nichole, who holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana, gives back as a classroom volunteer in math and science programs.
