
Caryn Effron, a Senior Managing Director with Ackman Ziff Real Estate, founded
GoGirl Finance in 2008. Caryn, who holds an MBA from New York University, felt the need to expand the resources available to women, young and old, to better equip them to manage their finances:
"I had never really given much thought to the subject of women and financial literacy until a couple of years ago, when I began helping my mom figure out how to adjust her retirement portfolio. At the time she was 74 and divorced. Seven years earlier, she had suffered from a stroke that left her with a number of physical challenges, but fortunately her mind was still intact."
"When we looked closely at her accounts, we realized that she was too heavily invested in equities, and needed to make some adjustments if she wanted to be more financially comfortable as she aged. I had previously done some of my own investing in real estate, some bonds and a start-up or two, but was not really sure how to go about thinking through a balanced, age-appropriate portfolio. I needed help."
"I started by reaching out to my very capable and successful girlfriends to see how to get started. The first friend I called had a Wharton MBA and a position with a premier Wall Street investment house. She told me that although she had bought her own apartment, she let her brother invest her personal savings. Subsequent conversations led me to quickly realize how intimidated and paralyzed most of my friends felt when it came to acting on behalf of their own financial well-being."
"I was shocked. Women are making historical headway in colleges and graduate schools; we own an increasing number of businesses; we are forging our way to the top of the ladder in corporate America. Yet, when it comes to having the knowledge and confidence to manage our own finances, many women feel overwhelmed and insecure. We still suffer from the “Prince Charming Syndrome,” which afflicts us with the belief that someone else will come along and successfully manage our finances so that we don’t have to."
"I quickly realized that there was not only a huge need but also a great opportunity to create a community for women, by women, that would empower them to forge another frontier in their liberation and self-sufficiency. In today’s world, financial literacy for women is not an optional skill--it’s an absolute necessity."
"Some recent statistics I came across in the book called “The Power of the Purse” by Fara Warner show that women now own 1/3 of businesses in the United States, and control 51.3% of the private wealth, yet most of them feel uncomfortable managing their own finances. There exists an incredible opportunity not only to earn wealth, but also to manage it, and in doing so to affect the economy. Resources aside, the only thing we women are missing is the confidence to get started."
"The best way I can think of explaining the need for education is to think about the health and fitness industries. My mother’s generation grew up not learning how to take care of their bodies, while my generation of women was educated about eating the right food and exercising--from a very young age we were taught the importance of taking care of ourselves physically. It’s the same thing with financial literacy. It needs to be embedded and ingrained, rather than learned after the fact."
"The first book I read on the subject of financial literacy was “Chicks Laying Nest Eggs: How 10 Skirts Beat the Pants Off Wall Street” by Karin Housley. As soon as I finished it, I called my closest girlfriends and informed them that for my 47th birthday gift I would like them to read the book and join me in an investment club. At my celebration dinner, they showed up with GoGirl Finance business cards as a playful gift, and GoGirlFinance.com was born."
"GoGirl Finance is a digital platform that aims to educate women, from the age of twenty onward, about financial literacy. In the near future, GoGirl plans to grow into a multi-faceted company that will utilize a variety of media to further its goals, in addition to developing a women’s referral network. Currently, the community consists of a blog whose content is written by a group of women in all different stages of life—recent graduates from universities grappling with student loans, twenty-somethings learning how to budget and save, married women learning how to maintain their own finances, and experienced professionals looking towards their retirements. Together, these women use their own stories to highlight media trends and topics relevant to their own situations."
"At GoGirl, we’re more curators than financial experts. We are trying to form a community by writing stories and aggregating content to which other women can really relate. So far, the blog has been gaining not only momentum but also a lot of support from other women. Our traffic is up monthly, our Twitter and comment feedback is very positive, and our readership is becoming more widespread. We're off to a great start, but there is still a lot more work to be done. I often think of a Simone De Beauvoir quote, in which she said, “…civil liberties are theoretical if they are unaccompanied by financial independence.” By empowering women, I think that GoGirl Finance is furthering her cause. And, I can’t imagine anything else I’d rather be working towards."