The number of women-owned firms is growing at a rate one and a half times more than the national average, according to the American Express OPEN 2013 State of Women-Owned Business report. Women-owned firm’s revenue and employment growth over the past 16 years exceeds that of all but the largest, publicly traded companies however, only two percent of women-owned firms have reached the million-dollar threshold. If female entrepreneurs unlocked their full potential they could actually add 8 million jobs by hiring just one employee.
In response to the success women have experienced and the need to build on those accomplishments, American Express OPEN has created OPEN for Women: CEO BootCamp. This first-of-its-kind program immerses women entrepreneurs in the fundamental pillars for successful ventures: confidence, competence and connections.
“Given our rich legacy in the women’s entrepreneurship space, and the existing need, the time is right to establish this first of its kind program that speaks to the mindset of women entrepreneurs,” said Susan Sobbott, president, American Express OPEN. “CEO BootCamp will help them work on the business rather than in the business through highly focused programs that will help entrepreneurs identify growth opportunities that have an impact on local communities while contributing to the U.S. economy.”
CEO BootCamp will kick off on September 20th with a special event for women entrepreneurs to help them hone their skills, uncover opportunities and address mindset obstacles that may have held them back from reaching their full potential as a CEO. This event is open to all women entrepreneurs regardless of industry, size or revenue. To register for the NYC event, click here.
Alex Ytuarte is Senior Manager of Customer Advocacy Marketing at American Express Open and oversees initiatives to help small businesses grow their business. Alex currently oversees the OPEN for Women: CEO BootCamp initiative, which launches on September 20. Alex previously managed the OPEN for Government Contracts program, which provides small business owners with the education and resources needed to tap business opportunities available through government contracts.