2009 was full of firsts for women. Elinor Ostrom became the first woman ever to receive the Nobel Prize for Economics. Judge Sonia Sotomayor became the first Hispanic U.S. Supreme Court Justice. 2009 saw two major CEO jobs go to women, Ursula Burns (pictured) becoming Chief Executive Officer of Xerox Corporation and Carol Bartz taking over as CEO for Yahoo!. 2009 also saw Diane Sawyer become the Anchor for "World News" at ABC, another breakthrough for women in media. But what do all these firsts lead to - certainly fame, not so certainly fortunes. So what exactly is the road to fame and fortune? If you look at the Forbes 400 list of wealthiest individuals, you will see that the biggest of these are entrepreneurial fortunes. This is good news since a majority of new entrepeneurial ventures are being formed by women.
Some of the amazing women entrepreneurs NewsonWomen covered in 2009 included Alexis Maybank and Alexandra Wilkis who founded Gilt Groupe which offers luxury brands online at a discount; the Ernst and Young "Winning Women" Entrepreneurs; Sramana Mitra, a Technology Entrepreneur and Strategy Consultant whose books teach us to not only know who our competition is, but who our competition should be; Kara Goldin, the former AOL Executive who started Hint Essence Water because she couldn't find the kind of healthy drink she wanted for her four children; and Louise Wannier, the experienced and tech savvy entrepreneur who founded MyShape, the online shopping destination all about convenience (personal shops) and the customer experience. Will these entrepreneurs eventually make it to the Forbes 400? Only time will tell!
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