eHow, a Demand Media® (NYSE: DMD) property and online destination for expert tips, advice and know-how, today announced the launch of "Shift", a new site created to inspire women who want to make changes in their lives and positively impact others around them. Nearly 40 million women come to eHow each month with the intent of “doing something” and seeking both information and inspiration. "Shift" will provide a dedicated home for this growing audience. "Shift" is kicking off with the “eHow 100,” a listing of 100 women who are making immediate, actionable and powerful contributions on their lives and the lives of others. “With Shift, Demand Media is really creating a new genre in women’s online media,” said Joanne Bradford, (pictured) Chief Revenue and Marketing Officer, Demand Media. “As women evolve and take on new challenges, they are becoming experts as entrepreneurs, breadwinners and business leaders. They are looking for an online resource that reflects their holistic life and supports their goals, small and large. Shift will fill this gap with editorial content designed to inspire and influence today’s ‘complete’ woman.” Shift’s content will be generated in conjunction with Victoria Colligan, founder and CEO of “Ladies Who Launch.” Victoria and her panel of experts will engage Shift readers through blogs, interviews, in-depth features and live events that will speak directly to a number of audiences, from chief breadwinners and budding entrepreneurs to stay-at-home moms and burgeoning creatives. Shift stories and content will be organized into six categories: Deal, Taste, Be, Create, Play and Guide.
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