Liz Claman Interviews Lucy Bradshaw of Electronic Arts for FOX Business Network

As part of FOX Business Network’s “Three Days in the Valley” summit, anchor Liz Claman (pictured left) is interviewing tech gurus of Silicon Valley. She recently sat down with Electronic Arts Senior Vice President Lucy Bradshaw (pictured right) to discuss the recent resurgence in the life-simulation game known as the Sims as well as what’s ahead for the future of EA. Liz asked Lucy about the resurgence in Sims activity.“Sims has always been one of EA’s biggest brands," said Lucy. "Since its release back in 2000, it has sold over 140 million copies at retail. With the recent advances in terms of mobile technology and Facebook, we introduced the game with our partnership with our play fish team, and with their knowledge of the social gaming space and our design leadership, we collaborated and came out with something that was really quite phenomenal - bringing an inherently social game to social networks through Sims social.” Liz also asked Lucy what’s ahead for the future.“We’re working on expansions and extensions in our social space for the Sims and some of our other brands," replied Lucy. "It has been exciting because our brands fit that social space for mobile tablet games, and we continue to develop Sims for online players in the digital place as well.” Watch the interview on foxbusiness.