Internet Week New York, a week-long festival of events celebrating New York's internet industry and community, takes place June7 - 14, 2010. There are events for everyone on all kinds of topics. Some of the amazing women featured include:
BakeSpace.com Founder Babette Pepaj who will discuss what it takes to grow a lean startup and build a sustainable business.
Forbes will present Melanie Wells interviewing Ana Maria Irazabel, Director of Marketing for Pepsi in the U.S.
dropio will discuss start up stories with Rachel Sterne from Ground Report and Nora Abousteit of BurdaStyle.
NYSMRT hosts an event on social media and pets including Kimberly Miller - VP, Consumer Marketing, PeoplePets; Kristyn Pomranz - Editor, I Can Haz Cheezburger; and Jane Harrell, Associate Producer, Petfinder.com, Discovery Digital Media.
See the schedule of events to find out where and when all this and more will be happening.
The Hypatia Capital Group, a private equity firm whose deal sourcing strategy focuses on the top female executives of the Fortune 1000, is hosting the Private Equity CEO Roadmap seminar on June 29, 2010 in New York. The seminar provides an insider's view on how to successfully utilize industry knowledge to obtain a CEO position with a leading private equity fund. Speakers at the seminar include Eileen Auen, CEO of PMSI Inc., and Laura Weil, CEO of Urban Brands. Read more about the CEO Roadmap Seminar.
Patricia Lizarraga (pictured) is the Managing Partner of Hypatia Capital Group. She is a successful entrepreneur and merchant banker and before Hypatia, was a Managing Director of Credit Agricole Securities' New York mergers & acquisitions group. She started her merchant banking career at Donaldson, Lufkin & Jenrette. Patricia is on the board of directors of the Harvard Business School Women’s Association.
Doreen Wright, former Senior Vice President and Chief Information Officer of Campbell Soup Company, will be speaking at the Women in the Boardroom event May 3, 2010 in Philadelphia. Read more about the event and who else will be speaking on womenintheboardroom.com.
Women in the Boardroom is holding an event in Washington DC on April 20, 2010. Speakers include Karen Hastie Williams (pictured), retired Partner at Crowell & Moring who had been a law clerk for Supreme Court Justice Thurgood Marshall and is currently a member of the Board of Directors at a number of major companies; Sheila Brooks, an Emmy-award winning journalist and entrepreneur; Lynn Shapiro Snyder, Esq., a National Health Care & Life Sciences Practice Leader at Epstein Becker & Green, P.C.; and Sheila Ronning, President and CEO of the leadership and business development firm, SHARP UpSwing. Read more about them on www.womenintheboardroom.com.
The 2010 Girls Inc. New York Celebration Luncheon is being held March18, 2010 at the New York Marriott Marquis. The honorees this year include Gail Koziara Boudreaux, Executive Vice President, UnitedHealth Group and President, UnitedHealthcare; Lori Dickerson Fouché, President, Commercial Insurance, Fireman's Fund Insurance Company; Kim M. Sharan, President, Financial Planning, Retirement & Wealth Strategies and Chief Marketing Officer, Ameriprise Financial; and Kathy N. Waller, Vice President and Controller, The Coca-Cola Company. Read more about it on girlsinc.org.
"Women in the Boardroom", the executive leadership event designed to assist in the preparation of board service, has updated it's Calendar for 2010. Events will be held as follows:
Chicago - Monday, February 8
St. Louis - Tuesday, March 9
Dallas - Wednesday, April 14
Washington DC - Tuesday, April 20
Philadelphia - Monday, May 3
Los Angeles - Monday, May 24
Boston - Monday, September 13
Atlanta - Thursday, October 7
Denver - Monday, October 18
New York - Monday, November 1
Twin Cities - Tuesday, November 30
Panelists for the events are executives with for-profit board experience who will share their knowledge and discuss necessary tools for serving as a director. Although the focus is for-profit boards, it can be useful for non-profit service as well. Having originated in 2002 in a single city, "Women in the Boardroom" has now become an annual event, to be scheduled in 15 cities nationally. Read more about it on womenintheboardroom.com.
The National Engineers Week Foundation is holding the 10th annual Introduce a Girl to Engineering Day, Thursday, February 18, 2010. Engineers are so important as a source for solving crucial issues like energy sustainability, infrastructure rebuilding and advancing communications. More women engineers are needed. "Girl Day" raises awareness so that girls and young women feel empowered to pursue careers in science, technology, engineering and math (STEM). Read about the activities that are being held nationwide. Check out the Engineer Your Life website, a guide to engineering for high school girls. You can see videos there of inspiring women engineers!
I have often wondered why many girls will choose to study medicine rather than engineering. The obvious answer is that girls like to help people. While of course this is true, I wonder if there is another reason, because I am sure boys like to help people as well. Could it be that medicine is more of a level playing field when they enter college? Lots of guys have tons of experience with computers by the time they reach college, but few have much medical experience. The young women and men would be at about the same level in medicine, but the computer and engineering experience could be vastly different. It's great to see efforts being made to level the playing field for girls entering college who might have an interest in engineering. Go "Girl Day"!
The Girls Incorporated® 2009 Los Angeles Celebration Luncheon will be held on Monday, November 16, and will honor five women for their achievements in harnessing media and entertainment to show girls a world without limits. The annual event is hosted by Girls Inc. Board member and Access Hollywood host Shaun Robinson at The Beverly Hills Hotel and supports Girls Inc., the nonprofit organization that inspires all girls to be strong and smart. The Honorees include:
Jane Fleming (pictured left), Partner, Amber Entertainment and President, Women In Film;
Kate Juergens, Executive Vice President, Original Series Programming and Development, ABC Family;
Jennifer Nicholson Salke, Executive Vice President, Creative Affairs, 20th Century Fox Television;
Alex Schwartz, Head of Development, DreamWorks Animation SKG;
Ligiah Villalobos, Writer, Producer, Jalapeño Films.
Read more about the event and the honorees on girlsinc.org.
Anne Welch, Vice President and Brand Publisher of Elle Magazine, is speaking at the AdweekMedia’s "Marketing to Women" Conference Wednesday, November 4, 2009. Anne's talents show through in her comments about marketing:
What marketers/brands do you admire and “look up to” for their strategies?
Apple – for defining cool
Target – for bringing fashion to the masses
Net-a-Porter – for taking e-commerce to the next level
Louis Vuitton – for remaining true to themselves
What are key marketing tips that you’ve learned that you feel are important to share?
Reinforce our Mission
ELLE has a distinct voice and one that separates us from our competition. It all begins with our mission and resulting editorial product. Over the past year we have solidified our position in the marketplace as the preeminent magazine for a relevant and relatable mix of fashion. While our competition has adjusted their editorial philosophy to the economic climate, ELLE has remained true to the magazine’s fashion mission: offering both practical and aspirational clothing and accessories; highlighting the trends, but never dictating them; and encouraging personal style and individuality.
Invest in Research
Consumer insight opens doors. In 2008, ELLE sponsored a ground-breaking study that profiled and identified today’s recession-proof shoppers. This study not only educated advertisers on the three types of women who will continue to shop in the face of the recession, but it also stressed the importance of fashion magazines. On every single measure studied, fashion magazine readers are significantly more qualified than that who do not read them: they spend more, they shop more, and they are more knowledgeable.
Innovate and Take Risks
ELLE is a magazine that has always taken risks—we were the first fashion magazine to launch a companion website and the first to participate in a reality television show. While the competition usually follows suit, ELLE continues to push the boundaries of what a fashion resource can do. Last spring we continued to innovate by launching the ELLE Dailies, a free subscription-based e-mail newsletter delivered to a broad, yet targeted, audience of prime fashion consumers. In order to provide readers with more of the content they crave, last fall ELLE launched “Fall A to Zee,” an online feature that highlighted creative director, Joe Zee’s, key pieces and trends for the season. Over 400,000 consumers visited the site where they were able to click to buy straight from the advertising or the edit. Back by popular demand, Joe is again curating an alphabet’s worth of trends in Fall A to Zee and the ELLE Dailies have been extended to nine weeks reaching over 1 million opt-in subscribers daily.
With Project Runway, Stylista, and Ugly Betty, ELLE has always looked for creative ways to integrate the brand into television in order to increase brand awareness. Along these same lines, ELLE recently signed on with the Creative Artists Agency (CAA), the world’s largest talent and branded entertainment agency representing clients such as Dell, Gap, and Coke. CAA will search for new opportunities for ELLE in television, motion pictures, DVD, and digital.
What have you learned not to do in your experience as a marketer?
Never Say Never
Over the last six years, ELLE has methodically moved up the ranks of fashion titles in the US by growing ad pages and share of market. In 2002, ELLE ranked 6th among the 7-book competitive set and had a 12% share of market. Today, ELLE is ranked #1 with 1,652 pages (and nearly 19% share) through October—two more pages than perennial category leader Vogue.
Limit Where the Brand Lives
With a crowded market place and tight consumer dollars, more so than in the past, advertisers have been looking for one thing when seeking media partners: proof of engagement. They want to know consumers are actively pursuing your brand and investing their valuable time and/or resources in it. To keep their experience with ELLE fresh, we are always looking for new ways to engage consumers both in-book and beyond the page. Whether it’s through a branded line of clothing or unique retail partnerships, we know our readers respect our opinion and therefore will seek our content through multiple touch points.
Learn more about the speakers at the AdweekMedia "Marketing to Women" Conference.
Women were out in full force this morning at the "Women on the Buy-Side" Breakfast sponsored by The Glass Hammer. An outstanding panel discussed how the markets have changed, the need for more transparency, the regulatory changes being considered, and the importance of analyzing the operational risks in the business. Panelists included Marianne Brown, CEO of Omgeo; Annie Morris, Managing Director of Linedata Services, North America; Elizabeth Philipp, CFA, PIMCO; and Cynthia Steer, Managing Director, Head of Beta Research at RogersCasey. Holly Miller, Partner at Stone House Consulting, did a great job moderating the panel. Women in Fund Management came together to share ideas and learn from each other. We hope to hear more from these women going forward.
Springboard Enterprises presents the AllThingsLifeSciences 2009 Venture Capital Road Show which will showcase 31 early stage, high-growth investment opportunities to audiences of active angel, venture, and corporate investors. The first venture capital forum, where angel, venture, and corporate investors will get a preview of eighteen women-led life sciences companies, includes a seminar for aspiring entrepreneurs - Equity Matters: The Route To NASDAQ, and is scheduled for September 30 - October 1, 2009 at University of Wisconsin-Madison's Fluno Center. Read more on springboardenterprises.com. Springboard announced the companies to be showcased in Madison in the prnewswire press release.
"Women on Boards" holds conferences across the country to educate women and help prepare them for serving on Boards. The next "Women on Boards" event is being held in Atlanta on October 13,09. Speakers include Mylle Mangum – Chairman & CEO, IBT Holdings, LLC; Robin Hensley – President, Raising the Bar; and Juanita Baranco – Executive Vice President & COO, Baranco Automotive Group. These panalists will discuss topics such as the job of a director and the differences between non-profit, private and public boards. For more information, go to WomenintheBoardroom.com.
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